Lubrizol Unveils Nutra 2.0: A Consumer-First Approach to Nutraceuticals – Leveraging AI Insights to Reshape the Supplement Landscape

Lubrizol Life Science Health (LLS Health) introduces Nutra 2.0, a consumer-first strategy designed to revolutionize the nutraceutical landscape. By leveraging AI-driven insights, Lubrizol empowers supplement manufacturers to create products that address the dynamic needs of modern consumers, reshaping the industry for the better.

Through a partnership with AI research firm 113 industries, LLS Health has delved deep into consumer preferences, unmet needs, and concerns regarding nutraceutical ingredients. By analyzing social media interactions, Lubrizol has gained valuable insights that have shaped its product offerings, ensuring they cater to the evolving demands of health-conscious consumers.

Nutra 2.0 emphasizes the need to balance evidence-based, clinically proven ingredients with sensory appeal in nutraceutical products. This consumer-centric approach ensures that manufacturers can create supplements that satisfy both the logical and emotional aspects of consumer decision-making, leading to greater success in the competitive market.

With its commitment to innovative, holistic solutions, Lubrizol’s Nutra 2.0 strategy is poised to transform the nutraceutical industry. By aligning with consumer insights and objectives, Lubrizol aims to provide manufacturers with the tools and insights needed to create products that resonate with today’s health-conscious consumers.

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