Harpic and News18’s ‘Cleanliness and Water Initiative’ will mark World Health Day on April 7, 2023, by hosting a special event dedicated to promoting sanitation and hygiene for a healthier India. The campaign aligns with the World Health Organization’s ‘Health for All’ initiative, emphasizing the importance of hygiene and access to toilets in shaping a healthy society.
The ‘Cleanliness and Water Initiative’ supports universal sanitation, ensuring everyone, irrespective of gender, ability, caste, or class, has access to clean toilets. CNN News18 will broadcast the live event, which includes Union Health Minister Shri Mansukh Mandaviya and celebrities such as Sania Mirza, Shilpa Shetty, and Kajal Aggarwal discussing the crucial role of health and sanitation.
The initiative aims to raise awareness of the importance of clean and accessible toilets in relation to public health and inspire communities to collaborate in building a healthier society for everyone. Network18 and Harpic’s campaign has effectively drawn attention to key water and sanitation issues since its 2019 launch, and it now seeks to foster nationwide behavioral change to ensure clean and safe toilets for all.
On World Health Day, the event will focus on our shared responsibility to guarantee sanitation, showcasing various initiatives and their impact within the ‘Cleanliness and Water Initiative.’ The campaign has engaged numerous social leaders from different sectors, mobilizing public opinion and support.