A Clean Sweep: #THIMovement and The Hygiene India Inspire a Nationwide Embrace of Holistic Hygiene

Lord’s Mark Industries, a prominent and multifaceted business group, has set its sights on transforming India’s relationship with hygiene and cleanliness through The Hygiene India platform. The platform, striving to become the foremost health and hygiene product brand in the country, delivers comprehensive solutions for home, health, personal, and environmental hygiene.

To bolster this ambitious initiative, Lord’s Mark Industries has introduced the #THIMovement campaign, which aims to establish a strong network of Hygiene Enthusiasts in the form of a THI Community. This community connects individuals, organizations, and businesses that are dedicated to nurturing a holistic hygiene culture, providing them with resources and support to champion hygiene and cleanliness in their local areas.

The #THIMovement campaign has quickly gained momentum, thanks to the backing of numerous social media influencers who have helped it reach an estimated 1.2 million people so far. The campaign’s tagline, Hygiene se Samjhota Nahi Karega India, emphasizes the importance of committing to comprehensive hygiene practices in everyday life.

Naitik Vyas, Chief Marketing and Strategy Officer of The Hygiene India, underscores the essential role of holistic hygiene and encourages everyone to take part in the campaign. Vyas remarked, “Exactly 3 years ago, we were all facing the first lockdown and realized how important it is to take care of holistic hygiene. It is not just about you, but about us and the community as a whole.” The Hygiene India platform, a division of Lord’s Mark Industries, features a wide array of affordable, high-quality products from brands such as MarkoSafeTM, SafeSehatTM, OceanDropTM, and SafeLiteTM. Through the #THIMovement campaign and The Hygiene India platform, Lord’s Mark Industries is determined to usher in a new era of hygiene awareness, providing accessible and affordable options for all Indians.


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