Black & White Ginger Ale and Virtue India are making a bold move in the world of diversity and inclusivity with their innovative campaign, “Table for Everyone”. Unlike traditional campaigns, this platform offers a new way for individuals to start conversations about these important issues and break down barriers.
The centerpiece of the campaign is “Cards for Sharing”, a game with 42 cards designed to encourage meaningful conversations and foster empathy. The questions on each card are carefully curated by journalists and culture predictors within the Vice Media Group and range from light-hearted conversation starters to thought-provoking questions that challenge traditional codes of gender, expression, identity, and more.
Shweta Jain, Chief Business Development Officer, Luxury, Reserve & Craft – India & South Asia at Diageo, said, “We wanted to create a platform that allows individuals to share their authentic selves and diverse perspectives, breaking down biases and promoting a more inclusive world. ‘Cards for Sharing’ does just that, sparking conversations that bring people closer together.”
Hayden Scott, Senior Creative Director at Virtue, added, “At Virtue, we believe in the power of stories to bring people together. ‘Table for Everyone’ and ‘Cards for Sharing’ are our way of encouraging individuals to share their stories, listen to others, and promote a more inclusive society.”