With the launch of Earth Ritual, the landscape of luxury bath and body care in India is witnessing a sea change. Created by The Better Collective, this brand offers a unique mood-based product range, aiming to redefine the luxury bath and body care segment.
Earth Ritual is carving out a niche for itself in the $18 billion Indian personal care and beauty industry with its exquisite product lineup, including body washes, lotions, scrubs, and mists. By focusing on mood-based product bundling, the brand is positioning itself uniquely in a market crowded with direct-to-consumer brands.
The transformation of Earth Ritual from a micro-business to a luxury bath and body care brand is attributed to The Better Collective’s insightful strategy. The combination of comprehensive market research, strategic customer insights, and creative expertise has played a pivotal role in bringing this brand to life.
The global luxury market is seeing a shift towards personalized and wellness-oriented products. A study by Accenture highlights this trend, pointing out that personalized products command a higher customer engagement. Given this shift, Earth Ritual’s mood-based product range is not just timely but also a potential game-changer in the industry.
