The Better Collective Creates Earth Ritual: India’s Newest Luxury Body Care Brand

Earth Ritual luxury bath and body care products

With the launch of Earth Ritual, the landscape of luxury bath and body care in India is witnessing a sea change. Created by The Better Collective, this brand offers a unique mood-based product range, aiming to redefine the luxury bath and body care segment.

Earth Ritual is carving out a niche for itself in the $18 billion Indian personal care and beauty industry with its exquisite product lineup, including body washes, lotions, scrubs, and mists. By focusing on mood-based product bundling, the brand is positioning itself uniquely in a market crowded with direct-to-consumer brands.

The transformation of Earth Ritual from a micro-business to a luxury bath and body care brand is attributed to The Better Collective’s insightful strategy. The combination of comprehensive market research, strategic customer insights, and creative expertise has played a pivotal role in bringing this brand to life.

The global luxury market is seeing a shift towards personalized and wellness-oriented products. A study by Accenture highlights this trend, pointing out that personalized products command a higher customer engagement. Given this shift, Earth Ritual’s mood-based product range is not just timely but also a potential game-changer in the industry.


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