Gauri Chaudhari’s bestselling book ‘The Perfect Pill: 10 Steps to Build a Strong Healthcare Brand’ has returned with a revised edition, promising fresh insights into the healthcare branding landscape.
The book unravels the intricacies of understanding the brand, market, customer, and competition while offering strategic insight into developing the brand value proposition and branding articulation. It further details strategies for media, metrics, and evaluation, essential for any successful healthcare brand.
In view of the increasing emphasis on digital brand promotion post-pandemic, the book focuses on planning Field Force and Digital promotion, crafting a well-rounded omnichannel experience. It also features a QR code leading to 12 key templates, aimed at aiding readers in establishing a potent brand promise.
Endorsed by Ambi Parameswaran, a highly respected Brand Strategist, the book is ideal for all brands, irrespective of their market standing or patent protection. ‘The Perfect Pill’ is available globally, including in India, the UK, and the USA, and can be purchased on Amazon, Kobo, Kindle, iBooks, and Google Play.